"Right now, every feature gets equal weight. Instead, structure the story around 2–3 big pillars with supporting benefits underneath and Some features (styling, wardrobe, rentals) overlap with competitors, which can dilute clarity. Prioritize what…"

"It’s not obvious how someone actually starts with Closetly (e.g., do they upload clothes first, shop thrift, or take a style quiz?). A clearer entry point would make adoption feel easier."

"Sustainability is mentioned, but not woven in deeply enough. It should feel like part of the DNA, not just a side benefit and “AI stylist” and “virtual wardrobe” are becoming common,Closetly should emphasize what it does uniquely better, not just…"

"The copy lists every feature, but it doesn’t guide the reader toward the one big reason to care about Closetly.The story needs more focus and The integrated thrift marketplace is a standout idea, but it’s tucked away. That deserves to be front and…"

"Closetly has a strong vision but risks being unfocused with too many features competing for attention. The target audience and monetization strategy need sharper clarity to avoid dilution. Leaning harder into its unique AI + sustainability edge will…"

"Closetly’s monetization is unclear with rentals, thrift, and stylist services all having different models. Clarifying the primary revenue stream versus engagement features will make the business model stronger and more focused
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"Other features should support the core offering rather than compete for attention. This prevents feature overload and helps users quickly understand Closetly’s main value. A focused presentation also makes marketing clearer and more memorable."

"Closetly currently offers a wide range of features, but presenting them all equally can overwhelm users and blur the app’s core value. If people can’t quickly grasp the main reason to use Closetly, adoption and retention may suffer. Lead with a…"

"I'll make sure to incorporate this feedback thank you."

"will definitely look into it thank you."

"thank you for the feedback!"

"Sustainability feels like a side benefit rather than a core value, weakening its emotional impact. Making it central to Closetly’s identity eg-“fashion-forward and future-forward”,would strengthen user connection and brand differentiation."

"Thrift is crowded with players like Depop and Poshmark, so competing directly risks blending in. Closetly can stand out by pairing AI styling with thrift,helping users not just find pieces, but style them effortlessly which you have to market well!"

"Closetly’s target audience is too broad,Gen Z thrifters, busy professionals, and eco-fashionistas all want different things. This lack of focus makes the product and message feel diluted. Defining 1–2 core personas is critical to building clarity…"

"this idea would truly help me out with my closet. It's very rare that people have ideas that help with domestic fashion needs ."

"I like how Closetly makes fashion simple, fun, and sustainable. It’s not just about suggesting outfits and it’s really practical for everyday life. Love the idea!"