Ideaz

Problem : 

Meal planning is often the overlooked barrier to healthier living. In India, diets are carb-heavy with limited protein, leaving many unable to meet their health or fitness goals. Professional nutritionists are costly, while online plans are generic, jargon-filled, and disconnected from individual lifestyles. Many working professionals/students often neglect caring for their diet as it feels tedious and cumbersome to research and create meal plans that work for them. This creates demand for a personalized, affordable, and adaptable nutrition solutions.

Nutrionist Costs (For Reference) :

India :

• One-time consultation: ₹500 – ₹2,000Monthly plan: ₹4,500 – ₹10,500
• 6-month plan: ₹20,500+

• Specialized diet/medical support: ₹15,000+ per month

Global (US / Europe) :

• Per consultation: $50 – $200+
• Ongoing specialized programs: $200+ per month

Key Pain Point :

Costs are too high for the average consumer, making personalized nutrition guidance inaccessible to most households.

Solution :

PlanMyMeal is an adaptive meal planning platform built on machine learning and nutrition science. It creates meal plans based on each user’s body, lifestyle, and food preferences. 

How It Works : 

Users begin by entering weight, height, gender, age, activity level (hours of exercise per week), and lifestyle habits such as smoking or drinking frequency. The system calculates Basal Metabolic Rate (BMR) and Total Daily Energy Expenditure (TDEE) to set accurate calorie and macronutrient targets.

• Ingredient-Based Planning: Upload available ingredients, choose meal frequency, cuisine preference (Indian, Mediterranean, Vegan, etc.), health conditions, and allergen info (gluten, dairy, nuts). The engine designs meals around what’s on hand.

• Goal & Budget Planning: Enter goals (deficit, bulking, maintenance), cuisine type, allergens, and budget to receive a cost-optimized plan plus grocery list.

• Optional Health Insights: Users can upload blood test results (e.g., vitamin deficiencies, cholesterol levels), enabling condition-aware meal adjustments.

• Interactive Chat Editing: An NLP-powered chat box lets users refine plans in real time—“Swap chicken for tofu,” “Add one more snack,” “Make it dairy-free.”

Key Features :

• Plans based on BMR + TDEE calculations

• Allergen- and health-condition-aware recommendations

• Integration of lifestyle habits (smoking, alcohol)

• Cuisine-specific personalization

• Optional blood-test-based customization

• Real-time chat adjustments

• Built-in calorie + macro tracking

• Budget-friendly grocery lists

Technical Backbone :

PlanMyMeal combines machine learning models, dietary optimization algorithms, and natural language processing. Data pipelines link nutritional and medical datasets with grocery APIs for real-time cost and nutrition accuracy, all deployed on scalable cloud infrastructure.

Consumers :

• Health-conscious individuals (weight loss, bulking, maintenance)

• People with medical conditions (diabetes, PCOS, cholesterol, deficiencies)

• Busy professionals & students (need simple, affordable plans)

• Users with dietary restrictions/allergies (vegan, gluten-free, lactose-free)

• Budget-conscious families (healthy eating without overspending)

• Fitness industry: Gyms, trainers, wellness apps

• Healthcare providers: Doctors, clinics, dieticians

• Grocery & food delivery: Cross-sell shopping lists, meal kits

• Corporate wellness programs: Employee health initiatives

Why this matters : 

As a full-time student, I’ve always struggled to balance health with a rigid timetable. Finding food I actually liked that was also nutritious meant spending hours on YouTube and blogs, piecing together recipes that rarely fit my needs. Like many young people, I don’t have the time to constantly track calories, nutrients, and dietary requirements.

At the same time, I’ve seen people my age develop serious deficiencies like Vitamin B12, often ignoring early signs until it escalates to treatments like weekly IV shots. This gap exists not because they don’t care about health, but because nutrition feels complicated, overwhelming, and inaccessible.

As a picky eater who wants to eat clean, I realized there’s a need for a tool that makes healthy eating simple, personalized, and practical—something that adapts to our lifestyles instead of demanding hours of research and planning.

PlanMyMeal: Nutrition that adapts to your body, lifestyle, and goals.