Ideaz

The Problem & My Personal Motivation Behind It

Even though skincare has always been something I passionately care about, I often find myself skipping daily routines and steps. Some days I am too stressed, other days I'm just plain lazy, and honeslty keeping up with a long routine seems impossible. The problem is that all these products out there might actually work, but they would only work if you are consistent. Consistency, although, is one thing that most of us cannot manage. 

That is where I see the gap. Most current "solutions" , let it be reminder apps, subscription kits or even minimized steps in the routines, still demand daily discipline. The root problem that I see- maintaining skincare consistency without efforts, is not addressed.

My Idea

My idea is SkinEase, a smart dispenser that automates your entire routine. Instead of lining up bottles to go through your routine from start to finish, not knowing if you are even applying the right amounts, you just re-load SkinEase once a month with capsules of active ingredients-hydration, brightening, calming etc.  Twice a day, SkinEase gives you a ready to use dose, that is freshly mixed. The app that goes with it can even adjust your routine based on personal preferences of what your skin needs a certain day, the weather etc. so that it feels like the routine is adapting to you and you aren't forcing yourself to adapt to the routine. 

How it Works
 - Load once a month, with refillable capsules of active ingredients 
 - Twice a day, the device dispenses a fresh, pre mixed dose in the right amount.
 - Airtight capsules to preserve the ingredients.
 - An app that tracks your skincare goals, daily habits and weather, to adjust your routine accordingly. 

Why this Matters to me

Skincare has always been my thing. Being so invested in it, I know how frustrating it can be when you aren't reaching your goals due to inconsistency. Watching my aunt build her nutraceutical startup showed me that not only the ingredients but also how they are delivered matters just as much.Thats the idea behing SkinEase - it's skincare made easy. 

Who Benefits
Every skincare enthusiast, just like me, who wants result without the stress of complicated routines. SkinEase is not just a helpful device in terms of consistency issues, but it is a one time investment that takes us away from the hassle of buying bottles and bottles of products just to use half of them and clutter them in shelves. 

Brands and clinics can also partner and offer dermatologist-backed, subscription based care with SkinEase. 

Challenges
Of course there are challenges- designing a dispenser that keeps each ingredient stable and fresh is a tackle to overcome. Making the cartridges  affordable so that users are able to refill and repurchase, the hurdle of building an app that is smart enough to personalise routines and adapt accordingly are all challenges. But if these challenges are solved, SkinEase could turn skincare from a chore to something effortless, helping people reach their goals without the stress.