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Nutrigram- The Instagram of Fitness

NutriGram: Your one-stop platform for a balanced and fit life

India has alot of protein deficient people, 73% of the population(almos 100 crore people are protein deficient), and 70% of them don't even know it. For a healthy person, around 1 gram of protein per kilogram of body weight is needed, for someone who weighs 50 kg, they need 50 g of protein a day. Yet the average Indian gets only about 20 g daily which is way too low.

NutriGram is here to change that. Think of it as the Instagram of fitness and nutrition-a single place where you can get everything you need to live healthier, more balanced lives. Just input your weight, age, height, and activity level, and our AI-driven bot creates a personalized week- or month-long meal plan that balances variety, nutrition, and flavor.

What Sets NutriGram Apart?

- Unlike generic diet AI apps, NutriGram accounts for location, cultural traditions, and budget. For example, beef isn't popular in India, many people are vegetarians, and chicken or whey can be costly or impractical on a daily basis.

- NutriGram tailors diets to local availability and food preferences so you don't have to adopt unrealistic eating habits.

- We don't replace the foods you eat but we adapt and optimize your existing eating habits to make them more nutritious.

Features We Provide

- Location-based meal personalization with budget-friendly swaps.

- Several meal plans for various budgets.

- Recipe book with simple cooking options.

- Meal timers and reminders so you never miss out on nutrition.

- Smart food substitutions (e.g., Coke → Diet Coke, watermelon juice → watermelon slices).

- Budget-friendly comparisons (e.g., 100 g chicken breast = 30 g protein for ₹150 vs. 5 eggs = 30 g protein for ₹25).

Why This Matters to Me

As a regular gym-goer, I spent years trying to get enough protein. I learned about protein quality, amino acid profiles, and balanced eating, and I even taught my own household how to boost nutrition with simple, low-cost protein foods like eggs and whey. That experience inspired me to build a solution that's cost-effective, convenient, and educational-so everyone, from students and parents to rural families, can experience better health.

Who Benefits?

- Low-income families and rural areas.

- Working professionals juggling hectic schedules.

- Children, mothers, and the elderly who often skip protein.

NutriGram isn't just an app-it's a movement against India's protein deficiency, one meal at a time.

 

Votes: 12
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Comments

  • This is a great concept!
    I personally struggle with staying on a balanced diet and eating properly while on a budget and this greatly helps with that, however, making sure the options shown are accurate, credible and reliable is very difficult and i’m unsure as to whether that will be possible or not but i love the idea so i wish you all the best!!
  • Good concept. But how will you make sure the AI-generated diets are actually accurate and safe? Maybe tie up with nutritionists for credibility.
  • This is such an impactful idea! NutriGram goes beyond generic diet apps and really understands India’s unique food culture, budgets, and daily challenges. The fact that it adapts to what people actually eat instead of forcing unrealistic diets makes it practical, inclusive, and game-changing for tackling protein deficiency.
  • Love the AI meal personalization. If it really adapts to my budget, I’m in. great idea
  • I like the idea of the swapping food, as a hostel student i suffer alot with protein deficient diets, this is a smart idea
  • This is a really thoughtful idea! I like how NutriGram focuses on affordability and local food preferences instead of just giving generic diets. It feels practical and impactful, especially for students and families who struggle to get enough protein daily.
  • NutriGram is like a trusted companion that gets your culture, budget, and lifestyle — making smarter eating effortless, realistic, and within reach for everyone
  • NutriGram is a strong, timely idea—it tackles India’s massive protein deficiency with a culturally sensitive, budget-friendly, and AI-driven approach. By adapting existing food habits instead of forcing drastic changes, it makes nutrition practical and sustainable for everyone. If executed well, it can scale from urban gyms to rural homes, turning awareness into everyday action for a healthier India.
  • very smart ideq really like the affordablity aspect considering im a clg student this is really good for me as i need swaps for protein
  • NutriGram feels like a real friend who understands your culture, budget, and lifestyle while helping you eat smarter. It makes better nutrition simple, practical, and achievable for everyone.
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