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ECO-COIN can be a web and mobile platform developed explicitly to reward citizens who adopt environmentally friendly and proven green habits. These habits consist of critical tasks such as separating waste correctly, recycling plastic waste, using public transport systems, planting community trees, or switching to renewable energy. Every single activity earns participants "Green Points," which is currency that they can exchange for attractive discounts across a range of local businesses, such as unique cafés, favorite stores, and many brands that call themselves eco-friendly would also probably like to collaborate.
Cities in India face a growing accumulation of non-biodegradable waste, deteriorating air quality, and low citizen engagement with sustainability initiatives. Most awareness campaigns have a temporary impact because individuals rarely perceive a personal benefit from adopting green behaviors.
Existing solutions, such as stand-alone recycling stalls and clean-air promises, currently don't contain any aspect of gamification or simplification that reward loops can offer effectively. To counteract this lack, Green Points effectively addresses this major void by including real-time feedback, participative social leaderboards, and real-world rewards, such that sustainability is made into a fun activity.
Who benefits:
Citizens also stand to benefit from an opportunity to win prizes and bragging rights as they contribute positively to their environments, being better for others.
Companies: win customers and build ESG credentials.
Local governments/NGOs are provided with credible data to track waste diversion and air quality improvements.
Why it's personal to me: having grown up across Indian cities, I've seen firsthand how pollution and waste affect daily living and health. A platform that turns small everyday choices into real action has the power to galvanize millions.
Technical details:
AI image verifications are employed to effectively curb fraud incidents.
By mixing principles of behavioral science with state-of-the-art technology and community reward principles, Green Points will be able to transform sustainability into a norm of everyday living.
