Ideaz

Air pollution and rising CO₂ levels are among the most urgent crises facing humanity today. More than 7 million people die annually from polluted air, costing the global economy $8.1 trillion each year in healthcare and productivity losses. Over 90% of the world’s population breathes unsafe air, while indoor air is often 2 to 5 times more polluted due to VOCs and poor ventilation. At the same time, CO₂ levels rise by approximately 2.4 ppm per year, fueling global warming and extreme weather. By 2050, 68% of people will live in cities, dominated by lifeless walls of concrete and glass that currently do nothing to combat pollution. Existing solutions struggle carbon capture plants cost $500 to $600 per ton of CO₂ removed, green walls are 10 to 50x more expensive per m² than paint, and air purifiers work only indoors. Despite billions invested in climate technologies, one obvious opportunity is overlooked the walls around us.

EcoVeil is a revolutionary paint that transforms ordinary walls into air-cleaning, CO₂-absorbing surfaces. Using a blend of photocatalytic compounds like titanium dioxide and carbon-mineralizing additives, EcoVeil actively removes CO₂, breaks down harmful gases such as NOx and VOCs, and purifies the air indoors and outdoors. Unlike green facades or carbon capture machines, EcoVeil is affordable, scalable, and easy to apply it turns every building into a micro air purifier, making cities healthier without requiring new infrastructure. Importantly, EcoVeil also incorporates smart regulation technology to prevent over absorption of CO₂, ensuring balance and avoiding unintended risks such as destabilizing microclimates or interfering with natural plant-based absorption cycles.

Market Gaps:

• Green walls/gardens: beautiful, but too expensive and limited in scope.
• Air purifiers: work indoors only, have no effect on city air.
• Carbon capture plants: centralized, costly, decades away from scale.
• Eco-friendly paints: low-VOC but passive they don’t clean or protect the atmosphere.
• EcoVeil fills this gap by combining the accessibility of paint with climate-tech power, making it cheap, scalable, and easy to adopt.

Who Benefits And Business Model:

• Homeowners & Small Businesses (B2C): Fresher air, healthier homes, eco-conscious lifestyle.
• Revenue Model: Retail paint cans sold through hardware stores & e-commerce.
• Real Estate Developers & Builders (B2B): Sustainability certifications, higher property value, lower carbon footprint.
• Revenue Model: Bulk sales, long-term contracts with construction firms.
• Governments, Schools, Hospitals, Smart Cities: Meet climate targets, reduce healthcare costs, improve citizen health.
• Revenue Model: Public-private partnerships, government subsidies, ESG-driven contracts.
• Communities at large: Cleaner air, cooler cities, healthier lives.
• Impact Model: Indirect benefit strengthens EcoVeil’s social license and brand power.

EcoVeil earns revenue from B2C retail sales, B2B partnerships, and government sustainability programs, creating a multi-channel income stream while scaling climate impact.

Why this matters?

As citizens, this matters to us because air is the one thing we cannot avoid we breathe it every moment of our lives. Yet 90% of people worldwide are forced to inhale unsafe air, and millions die each year because of something as basic as breathing. We cannot escape it, no matter where we live or who we are. This should concern every one of us, because clean air is not a privilege it is a shared right and a shared responsibility. EcoVeil matters because it gives us, the people, a way to to turn ordinary walls into shields, to protect our families and communities.

Unique Edge:

EcoVeil doesn’t just cover walls it activates them. Where traditional paints only beautify, EcoVeil adds an invisible layer of protection for people and the planet. It is a fusion of design, health, and sustainability, offering a low cost, high impact solution that could scale to millions of square meters worldwide.

“EcoVeil is more than paint it’s invisible armor for the planet. With every brushstroke, we transform dead walls into living climate solutions. Clean air, cooler cities, healthier lives one coat at a time.”