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You know that feeling when you're completely into a movie, and then a terrible CGI shot pulls you right out of it? It drives me crazy.
This happens far too often in Indian films, and it’s not for a lack of world-class talent, especially here in Hyderabad. The real problem is a broken production model where filmmakers are caught in a "three-way squeeze" between their budget, schedule, and their creative ambition. The industry’s rigid release dates mean any delay during a shoot gets absorbed by post-production, forcing VFX studios into impossible schedules that are the enemy of quality. Furthermore, VFX is too often treated as a last-minute corrective tool—a "Fix it in Post" trap where teams spend most of their time on tedious clean-up work instead of creating magic.
For big-budget films, a huge portion of the money goes to star salaries, leaving a disproportionately small effective budget for all technical execution. For smaller films, high-quality VFX is an impossible luxury, forcing directors to either scrap ambitious ideas or settle for cheap work that cheapens the entire film. The fundamental gap in the market isn't a lack of studios; it's the absence of an intelligent workflow designed for these unique constraints.
This is personal for me. It honestly pisses me off that creators think some of this work is acceptable for the audience. The technology for incredible VFX exists; it’s just poorly funded and mismanaged. As someone who is fascinated by 3D art and currently studying AI, I believe there's a real solution here.
My idea is to build a new type of creative partner—a VFX studio with a fundamentally different philosophy. Unlike traditional studios that just "bolt on" new AI tools to an old, linear pipeline, our entire workflow would be purpose-built from the ground up for seamless human-AI collaboration. Our core philosophy is artist-augmentation, not artist-replacement.
We'd use an intelligent pipeline where AI proactively handles the laborious "grunt work"—tasks like rotoscoping and camera tracking that traditionally consume up to 70% of an artist's time. Freed from that manual labor, our artists can focus 100% of their skill on the "hero work": designing amazing characters, perfecting photorealistic lighting, and adding the final, flawless polish.
This model would essentially de-couple quality from budget. For big-budget films, we provide optimization—taking their significant but misallocated effective budget and making it deliver the A-grade results the total budget implies. For medium and small-budget films, we provide democratization, making high-end visual effects and ambitious "hero shots" accessible for the very first time. This approach also perfectly serves OTT platforms and ad agencies that need high-quality work on tight, broadcast-level deadlines.
This is the pitch, but I’d love to know what you think is wrong with it. What are the biggest challenges you see? Could a model like this actually survive?
Appreciate any honest feedback.
Comments
The real test, I think, will be proving that this model can maintain both creative trust and cost predictability. Filmmakers are cautious, and once they see reliability along with quality, you’ll have their attention. It’s an ambitious idea — but the timing and reasoning behind it make total sense.
The biggest challenge I see might be cultural adoption — convincing filmmakers to rethink how they plan and budget from day one, rather than relying on post-production miracles. But if your model can show clear proof-of-concept on even one high-quality mid-budget project, I think it could really shift perceptions.
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