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Problem
- Hard water in hostels, PGs, and rented flats causes:
- Hair fall & dandruff
- Dry, itchy skin
- Soap & shampoo inefficiency
- Existing water softeners are bulky, costly, and not portable.
Solution
A portable shower head with built-in water softener cartridge:
- Instantly reduces water hardness
- Easy to install (no plumber required)
- Lightweight & portable (carry when you move)
- Replaceable cartridge every 2–3 months
Advantages
✅ Protects skin & hair from hard water damage
✅ Affordable compared to full systems
✅ Portable & renter-friendly
✅ Creates recurring revenue via cartridges
Pricing
- Shower head: ₹700–1000 (one-time)
- Cartridges: ₹150–200 (replace every 2–3 months)
Business Potential
- Target customers: Students, renters, hostels, PGs, budget-conscious families
- Recurring model: Subscription for cartridge replacement
- Large market: Millions of renters & students affected by hard water
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