Ideaz

Project Proposal: Personalised Eco-Friendly and sustainable scents & Makeup

Title: Scent & Shade DNA: Sustainable beauty personalized for your style and lifestyle

Problem Statement
This whole process of finding that "right" perfume and makeup is often a horrifying experience for many. Customers waste money experimenting with products that do not suit their skin tones, personality, or lifestyle. At the same time, it's a huge restaurant in environmental pollution through single-use plastics, all packaging materials being non-recyclable, and the so-called ingredients not being sustainable. Modern platforms mostly recommend generic, trend-based solutions rather than individualized ones. There is an urgent demand for an uplifting, creative, sustainable-looking beauty solution that communicates personal individuality without harming the Earth.

Proposed Solution
Scent & Shade DNA is an online platform that combines AI-driven personality mapping, lifestyle quizzes, and optional microbiome/scent-DNA testing kits to deliver curated perfume and makeup recommendations. Each user receives a unique “beauty DNA profile” matched to their identity.

The main features:
• Eco-friendly, sustainable and refillable products: perfumes in reusable glass containers; makeup palettes that are magnetic and concise where only the used shades are replaced.
• Virtual try-ons: AR/VR simulations for makeup and a mood-based fragrance visualizer for perfumes. something that can help you understand each fragrance and their notes.
• Dynamic updates: The recommendations get updated according to seasons, lifestyle changes, mood, occasion, outfit, or changes in location.
• Sustainability loop: Carbon-neutral empty container pickup-for-reuse.

Justification:
Beauty that is smart, green, and personal. The very concept deprives shopping of that squandered trial and error while ensuring that the choice is righteously personal with respect to the user. By bringing sustainability and personalization, we introduce empowerment for users to express themselves without environmental jeopardy.

Technologies Used:
1. AI & ML models → analyze lifestyle/personality data and recommend products.
2. Databases → store user profiles, sustainability tracking, and refill cycles.
3. Augmented Reality (AR/VR) → for makeup simulations.
4. Scent-mapping algorithms → digital fragrance visualization.
5. IoT-enabled refill tracking (optional) → monitor product usage and optimize refills.

Expected Outcomes:
1. Utterly save time and money on highly personalized solutions.
2. Drastic diminishment in plastic and packaging waste.
3. Cruelty-free and environmentally sound product trends arise.
4. Users feel genuine and confident about self-expression.
5. Long-term environmental and social impact through sustainable beauty choices.