Share your Ideas here. Be as descriptive as possible. Ask for feedback. If you find any interesting Idea, you can comment and encourage the person in taking it forward.
Problem :-
The middle class is constantly squeezed by
- Rising cost of groceries, essentials, and utilities.
- Retailers and e-commerce platforms adding multiple middlemen margins.
- Lack of bargaining over the MRP
Today, even discount apps and e-commerce platforms ( Flipkart, Blinkit, Zepto, BigBasket) still sell at marked-up retail rates. The middle class pays more than they should.
Solution – “Samuh” (Community-Powered Savings)
A community-based bulk buying platform that creates demand from middle-class families and connects them directly to wholesalers, manufacturers, and local vendors to provide 30–40% cheaper prices on everyday essentials.
How Does It Work
B2C model
Families join the Samuh app in their locality.
They add their grocery/essential needs.
The app aggregates orders from hundreds of families.
Goods are purchased in bulk directly from wholesalers / local distributors.
Orders are split and delivered to families at wholesale rates.
B2B model
Wholesalers, distributors, and local kirana stores get assured bulk orders without extra marketing.
Faster inventory movement.
Reduced delivery costs (single bulk drop instead of small scattered orders).
They pay a small commission to Samuh for bringing them demand.
Why This Is Different from Existing Apps :
Not Just Discounts → True Wholesale Rates
Swiggy Instamart, BigBasket, Blinkit still sell at retail with discounts.
Samuh cuts out middlemen → delivers at factory/wholesale price.
Community Model
Families pool demand = more bargaining power.
Prices drop as more people in the group join (gamified savings).
Local Vendor Integration
Instead of only big warehouses, we partner with nearby kirana + wholesalers, keeping supply chain short and costs low.
Middle-Class First Approach
Focused on essentials only (rice, dal, oil, milk, vegetables, cleaning supplies).
No unnecessary luxury products that inflate bills.
Benefits :
For Families (Consumers)
Save ₹2,000–₹4,000/month on essentials.
Access to quality goods at affordable prices.
Transparent pricing (see wholesale vs retail difference).
For Vendors
Bulk guaranteed sales.
Low delivery cost.
Loyal customer base.
Revenue Streams :
1. Commission from Vendors (Primary Model)
Every time a bulk order goes through, vendors/wholesalers pay a 2–5% commission.
Example: If a 100-family bulk order = ₹5,00,000 → you take ₹15,000–₹25,000.
Vendors accept this because:
You’re giving them guaranteed bulk orders.
Lower marketing + delivery costs for them.
2. Consumer Subscription Model
Offer premium membership: ₹99–₹199/month.
Benefits: early access to bulk deals, extra discounts, free delivery.
Even if 1 lakh families subscribe at ₹99 → ₹99 lakh/month steady revenue.
3. Delivery / Service Fee (Optional)
A small ₹5–₹15 per order delivery charge.
Still cheaper than retail because of bulk pricing.
Covers logistics cost.
4. Advertising & Promotions
Local brands, kirana shops, or FMCG companies pay to feature their products on the app.
Example: “Fortune Oil Family Pack – Featured Bulk Deal of the Week.”
5. Data Insights (Future Scaling)
Once large user base builds, you can monetize anonymized data (e.g., consumption trends, locality-based demand) → FMCG brands value this.
Comments
-
1
-
2
of 2 Next