Problem :-

The middle class is constantly squeezed by

• Rising cost of groceries, essentials, and utilities.
• Retailers and e-commerce platforms adding multiple middlemen margins.
• Lack of bargaining over the MRP

Today, even discount apps and e-commerce platforms ( Flipkart, Blinkit, Zepto, BigBasket) still sell at marked-up retail rates. The middle class pays more than they should.

Solution – “Samuh” (Community-Powered Savings) 

A community-based bulk buying platform that creates demand from middle-class families and connects them directly to wholesalers, manufacturers, and local vendors to provide 30–40% cheaper prices on everyday essentials.

How Does It Work 

B2C model

1. Families join the Samuh app in their locality.

2. They add their grocery/essential needs.

3. The app aggregates orders from hundreds of families.

4. Goods are purchased in bulk directly from wholesalers / local distributors.

5. Orders are split and delivered to families at wholesale rates.

B2B model

• Wholesalers, distributors, and local kirana stores get assured bulk orders without extra marketing.

• Faster inventory movement.

• Reduced delivery costs (single bulk drop instead of small scattered orders).

• They pay a small commission to Samuh for bringing them demand.

Why This Is Different from Existing Apps :

• Not Just Discounts → True Wholesale Rates

  • Swiggy Instamart, BigBasket, Blinkit still sell at retail with discounts.

  • Samuh cuts out middlemen → delivers at factory/wholesale price.

• Community Model

  • Families pool demand = more bargaining power.

  • Prices drop as more people in the group join (gamified savings).

• Local Vendor Integration

  • Instead of only big warehouses, we partner with nearby kirana + wholesalers, keeping supply chain short and costs low.

• Middle-Class First Approach

  • Focused on essentials only (rice, dal, oil, milk, vegetables, cleaning supplies).

  • No unnecessary luxury products that inflate bills.

Benefits :

• For Families (Consumers)

  • Save ₹2,000–₹4,000/month on essentials.

  • Access to quality goods at affordable prices.

  • Transparent pricing (see wholesale vs retail difference).

• For Vendors

  • Bulk guaranteed sales.

  • Low delivery cost.

  • Loyal customer base.

Revenue Streams :

1. Commission from Vendors (Primary Model)

• Every time a bulk order goes through, vendors/wholesalers pay a 2–5% commission.

• Example: If a 100-family bulk order = ₹5,00,000 → you take ₹15,000–₹25,000.

• Vendors accept this because:

  • You’re giving them guaranteed bulk orders.

  • Lower marketing + delivery costs for them.

2. Consumer Subscription Model

• Offer premium membership: ₹99–₹199/month.

• Benefits: early access to bulk deals, extra discounts, free delivery.

• Even if 1 lakh families subscribe at ₹99 → ₹99 lakh/month steady revenue.

3. Delivery / Service Fee (Optional)

• A small ₹5–₹15 per order delivery charge.

• Still cheaper than retail because of bulk pricing.

• Covers logistics cost.

4. Advertising & Promotions

• Local brands, kirana shops, or FMCG companies pay to feature their products on the app.

• Example: “Fortune Oil Family Pack – Featured Bulk Deal of the Week.”

5. Data Insights (Future Scaling)

• Once large user base builds, you can monetize anonymized data (e.g., consumption trends, locality-based demand) → FMCG brands value this.