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This startup is an initiative dedicated to Urban Hygeine :
The Problem:
Public urination on roadsides, walls, and in markets is a constant problem in Indian cities. It is more than just an eyesore; it causes bad smells, health risks, and makes public spaces feel less dignified. Shopkeepers, residents, and commuters deal with these issues every day. Although toilets would be the best solution, building and maintaining them is costly, and changing habits takes time. As a result, cities have faced this challenge for years.
The Gaps in the Current Solutions:
• Public toilets exist, but not at the scale or accessibility required for busy city life.
• Wall paintings (like gods’ images) discourage urination but don’t solve the root cause.
• Municipal cleaning is reactive, not preventive.
• Current sanitation solutions are either too expensive (toilets) or too ineffective (paint deterrents).
• Public toilets exist, but not at the scale or accessibility required for busy city life.
• Wall paintings (like gods’ images) discourage urination but don’t solve the root cause.
• Municipal cleaning is reactive, not preventive.
• Current sanitation solutions are either too expensive (toilets) or too ineffective (paint deterrents).
Proposed Solution:
My idea is simple yet impactful - absorbent, odor-neutralizing pads and panels placed at city hotspots. Instead of expensive infrastructure or endless cleaning, these low-cost, replaceable solutions keep streets fresh, reduce odor, and make public spaces more livable.These absorb liquids such as urine, paan or gutka, drain leakage, etc. While absorbing all this it makes sure to keep the place odor free and keeps the place clean. This solution might not look like an efficient solution but the repeated behaviours even after the government initiated to deploy mobile toilets, etc. These replacable pads might help this problem as not many will try to urinate on these pads (trying to maintain dignity) but even if they do they absorb it all and can be replaced in regular intervals (twice or thrice a month).
This project is dedicated to busy, growing cities like ours that need practical, scalable, and sustainable hygiene solutions. By blending design, science, and social awareness, we hope to change the way people think about urban cleanliness.
Why This Problem Matters to Me:
I deal with this problem every day as I walk through streets where odors and stains have become normal. I believe our cities should be clean and dignified, and I am convinced that practical, low-cost solutions can fix this. Solving this issue is not only about hygiene, but also about bringing pride back to our public spaces. Cleaner, fresher roads would make daily life better for everyone.
Technical Details:
Absorbent Pads/Panels – Designed with cellulose, activated carbon, and odor-neutralizing agents, these pads quickly absorb urine, trap odors, and prevent stains.
Easy Replacement Model – Low-cost, replaceable cartridges that sanitation workers can swap weekly.
Sponsorship Model – Pads and panels can feature ads or CSR branding to fund maintenance and reduce costs for municipalities.
Pilot Plan – Start with 10–15 hotspots, measure odor reduction and public feedback, then scale across wards and cities.
Conclusion:
Our solution provides a practical, low-cost, and scalable way to keep public spaces clean and odor-free. By combining absorbent technology with easy maintenance, we can improve urban hygiene, enhance dignity in public areas, and make city life better for everyone.
Comments
This idea is clever, but will people respect a pad more than they respect a painted god?
What's to stop them from just shifting a few feet over?
Feels more like damage control than real sanitation reform.
That said, at least someone’s trying something beyond slogans and shame boards.
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