Ideaz

Naado – The Future of Safe Listening

The Problem

1 in 4 young people risk permanent hearing loss from unsafe earphone use.

Earbud designs today trap earwax → causing infections, muffled sound, and gross cleaning issues.

Awareness campaigns (“turn it down”) don’t work → people ignore them.

The Solution

 Naado Flow-Tips:

Earbud tips that protect your ears, inside and out.

Key Features

1. Acoustic Safety Filter

Microporous polymer mesh reduces harmful sound pressure.

Preserves bass + clarity → feels loud, but safer.

2. WaxFlow Material

Medical-grade silicone with fluoropolymer nanocoating → repels wax, oils, and dirt.

Micro-channels allow natural wax exit → prevents clogging.

Antibacterial infusion (silver nanoparticles) → healthier ears.

 Brand Identity 

Naado

Rooted in “Naad” = primordial sound in Sanskrit → connects with music, vibration, and life. 

Short, global, and lifestyle-friendly → like boAt, Beats, Skullcandy.

Logo Concept: the “3” shape in ॐ (Om) → reimagined as a pair of earbuds inside the logo.The Om can be abstracted into waves, curves, or ripples

Tagline

“Protect your ears, inside and out.”

 Business Model

Naado Flow-Tips (Passive): $15–25→ affordable entry product.

 Market Fit

Youth → lifestyle cool, safe listening without compromises.

Parents → kids’ hearing protection + hygiene (a big trust angle).

Tech enthusiasts → early adopters of smart wearables.

 The Vision

Naado starts with Flow-Tips, then expands into a cultural lifestyle brand → as mainstream as sunglasses (protective, stylish, essential).