Ideaz

Financial literacy is perhaps the most important skill young adults may not possess, but it has a direct influence on lifelong security and wealth. Conventional ways of teaching finance are passive, text-based, and do not interact with students. Our solution makes learning finance an interactive, game-based process where users are actually involved in real-life financial situations.

Our app puts the user at the centre of the narrative: they become the hero going through obstacles like budgeting, saving, and investing. Every 15-minute day introduces a personal finance concept in the form of a story, followed by practical exercises. Completing these exercises successfully rewards points and virtual money, which users can use to personalise a cuddly sparrow avatar that stands for them. To promote regular attendance, skipping lessons results in losing virtual money, encouraging daily play without procrastination.

The app will be on a freemium basis for individual users, providing basic lessons free of charge and additional features like guided investing tutorials, comprehensive courses in banking products like SIPs and insurance, guided by a professional. For B2B2C opportunities, educational institutions like schools and universities can make the app available to students through institutional subscriptions, integrating financial education within life-skills programs while earning revenue.

By combining gamification, storytelling, habit-forming mechanics, and real-world education, our system enables financial learning to be engaging, actionable, and scalable. Not only does it educate people on basic money skills, but it also develops long-term financial habits, enabling young adults to grow and manage their wealth with confidence.